Top 5 logo placement ideas
Centre chest
The centre of the chest is a classic location for logo placement. Printing your logo here ensures it will almost always be on show, even if the wearer puts on a jacket.
It’s also ‘in your face’ enough to grab the attention of passers-by. This placement allows you to print your logo quite large on the garment, too.
Right/left chest
Another very popular logo placement, the right/left chest typically calls for a much smaller design, but it’s a nice, subtle way to brand a T-shirt. This is a particularly common placement for company logos and work uniforms.
For a more casual design, many brands who choose this placement add a larger version of their logo or some artwork to the back of the shirt too. This is a good way to show off your logo/artwork from multiple angles without making the garment look crowded.
Centre back
As we’ve mentioned, the back of a shirt provides ample room for a large design or message, similar to centre chest. For logos, however, we recommend using a medium-sized design to avoid it looking stretched or messy, particularly for circle and square logos.
Right/left arm
For very simple logo designs and workwear, the right/left arm placement works very well. Just bear in mind that this is a much less visible area, especially if the wearer puts on a jacket. For this reason, this design works best on work uniforms.
Remember, there is far less room to work with in this area, so choose a simple logo that is still decipherable when printed very small.
Nape of neck
Another great place for small logos in particular: the nape of the neck / back collar placement. Similar to the right/left arm placement, this design works best for small, simple logos. However, unlike the previous option, the nape of the neck is not a popular choice for company uniforms. It is, however, a fun alternative for casual fashion brands or personalised clothing.
